the beloved radio personality who was the voice of Rock 92 (WKRR 92.3 FM) mornings for nearly a decade and later became a fearless talk radio host, passed peacefully on May 6th, 2025, after an 18-month battle with myelofibrosis, a rare type of bone marrow cancer, surrounded by his family. He was 69 years old.
Krantz’s death was confirmed by his family and first reported by TALKERS magazine on May 7, 2025.
The Voice of Rock 92
For a generation of Greensboro listeners, Brad Krantz was Rock 92.
Born October 23rd, 1955 in Columbus, Ohio to Ruth and Al Krantz, Brad was a proud alum of The Ohio State University where he began his career as a disc jockey on college radio. After stints in major markets like New York City, Washington D.C., and Boston, he settled in Greensboro.
He became the voice of Rock 92’s morning show for nearly a decade from 1987-1997, waking up the Triad with his signature voice, quick wit, and legendary pranks and April Fool’s jokes that became a staple for coworkers and listeners.
His signature voice won many admirers across the airwaves, including his wife and biggest fan Jane, who met him while he was on the air in New York. They later settled in Greensboro, where they had two children.
From Rock to Talk: The Brad & Britt Era
Krantz later made the move to talk radio, bringing his talents to WBT in Charlotte and later to 101.1 WZTK FM Talk, where the beloved Brad and Britt Show was born with co-host Britt Whitmire.
The show moved to podcast form in 2014 as “The BradandBrittcast” and continued even as Brad underwent treatment, with their final episode airing in February 2025.
Krantz was known as a trusted voice on local radio and was often described as the lone liberal voice in North Carolina talk radio, never afraid to voice his opinion and welcome healthy debate.
Greensboro Legacy
Brad will be remembered for his humor and wit, always finding the right opportunity to make his audience, friends, or family laugh even in the most serious circumstances.
He is survived by his wife, Jane; his two daughters, Daphne and Stephanie; and his two brothers, Mark and Mitch.
In lieu of flowers, the family said Brad would have preferred donations to the MPN Research Foundation for myelofibrosis research.
A voice that defined Rock 92 and shaped Greensboro radio for over three decades has gone silent, but his legacy on the Triad airwaves will never fade.
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